My experience is...

I know how....

I am an expert.

This is what you are paying me to tell you.

I will help you heal from the cause.

How can I support your learning?

Where would you like to go from here?


"This is how I would do it."

"This is how to do it."

"This is how you should do it."

"Tell me about your past."

"What was it you went through?"

"What have you tried?  How has that served/disserved you?  What else is possible?"

Guidance & Advice

Direction, method, technique & information

Probe, psychoanalyze, deep reflection, come to terms

Explore, experiment, learn new ways of working, thinking, doing, personally and professionally.




What is Executive Coaching?

Executive coaching is a professional and confidential non-directive approach that incorporates listening, questioning, affirming, exploring, and probing to aid and sustain clients as they explore their relationship to their issue, not the issue itself.  

It is not therapy, which looks more at the past, nor is it consulting which is directive and speaks in an expert tone.  

Coaching, at its best, leaves the person intact, more connected to and strengthened in awareness of his or her own capabilities.  Approaching this partnership with the focus on goals, results and how they will be achieved is both crucial and empowering.

Coaching as a profession is still emerging but studies (1) report:

Is there research evidence to show that leadership coaching works?





Improved leadership skills based on self-assessment and assessment by other employees

Improved individual and team performance

Increased job satisfaction and higher retention rates

Significant financial return on the investment in coaching services.  In a study of senior level executives at Fortune 1000 companies who received developmental coaching, the average return from the programs was about 5 to 7 times the initial investment. (2)


Mary Jo Macdonald

Certified Executive Coach