ASK, DON'T TELL

Coaching typically begins with a personal interview, preferably face to face, to explain the coaching relationship and to see if there is a fit.  The coach and client then work together to assess the client's current opportunities and challenges, define the scope of the relationship, identify priorities for action and establish specific desired outcomes. Subsequent coaching sessions may be conducted in person or over the telephone, with each session lasting from 45 – 60 minutes and occurring 2 to 3 weeks apart.

Between scheduled coaching sessions, the individual may be asked to complete specific actions that support the achievement of previously prioritized and established goals. The coach may provide additional resources in the form of relevant articles, checklists, assessments or models to support the individual's or business' thinking and actions.

The duration of the coaching relationship varies depending on needs and preferences. Invoicing is per session to the client or the sponsor, issued monthly.

What does the process look like?

What are some typical reasons someone might work with a coach?


An individual or team might choose to work with a coach for many reasons, including but not limited to the following:

•   Something urgent, compelling or exciting is at stake (a challenge, stretch goal or opportunity)

•   A gap exists in knowledge, skills, confidence or resources

•   A desire to accelerate results

•   Feeling in a rut, or "stuck", lack of clarity with choices to be made

•   Career transition – new role, loss of role, change in role, desire for new role

Responsibilities of the coach:

•   Discover, clarify, and align with what the client wants to achieve

•   Encourage client self-discovery

•   Elicit client-generated solutions and strategies

•   Hold the client responsible and accountable

Mary Jo Macdonald

Certified Executive Coach